Belmont Pupil Showcases Entrepreneurial Spirit at London Pop-Up Market

Saturday 4 October 2025, one of Belmont Primary School’s pupils, Bjorn, proudly represented his own brand HATITUDE UK, which carries the empowering message: “Wear Confidence. Spread Positivity.”

Bjorn took part in the Young Entrepreneur Pop-Up Market at the iconic Leadenhall Market in London, organised by Ultra Education. Since launching HATITUDE UK in mid-May this year, Bjorn has been busy designing and developing a range of uplifting headwear, T-shirts, and accessories that promote self-belief and positive thinking.

At the event, Bjorn:

Set up and managed his own professional stall, presenting his products with pride.
Engaged with customers confidently, sharing the story behind his brand, explaining pricing and product bundles.
Gave an inspiring on-camera interview, speaking passionately about his mission to encourage others to wear their confidence.

Bjorn’s professionalism and enthusiasm did not go unnoticed as the event organisers and attendees praised his confidence, creativity, and presentation skills. We are immensely proud of Bjorn for embodying the values of creativity, resilience, and positivity that we strive to nurture in all our pupils. His achievement is a wonderful example of how determination and passion can lead to real-world success.